Choosing a Web Hosting server for your brand new website is always a challenging task. You need to choose it carefully so that you will not face any problems and to make sure that in future your web site runs smoothly all the time. The host operating system ensures that the server is up and stable. Let’s talk about what you need to know.
It is really tricky and difficult to choose between a Linux based server and a Windows based server as both have their own set of features. Here are some of the things you need to know about Linux Web Hosting and in what aspects does it differ from Windows hosting and the benefits you get if you opt for Linux based server.
Linux Web Hosting
To explain it in simple words, hosting servers that run on Linux Operating system along with database and other software are called Linux based servers, and the hosting is referred as Linux web hosting. The flexibility of Linux has made it a strong competitor for Windows servers. A Linux server is often designed to have a Linux Operating system using the Apache server software having a MySQL database and a PHP programming language. This is simply referred to as LAMP web hosting. Linux web Hosting is gaining rapid reputation these days, and the main reason for this is that it is open source and it supports PHP and MySQL completely. Linux hosting services can be used for nearly anything.
This service is probably what you want, as the vast majority of Web development tools like (WordPress, Joomla, Drupal, and more are all designed for Linux.
Differences Between Linux Web Hosting and Windows Web Hosting
Many people argue that there are not many differences between Linux and Windows operating systems. Is that true? There are actually several differences, and we’ll explain them to you below.
Mainly, many top web hosting companies offer their hosting plan based on Linux operating system. InMotion, HostGator, BlueHost, and Web Hosting Hub are some of the web hosts name that offer Linux operating systems.
Price – The major difference between the two servers is in their prices. Windows operating systems are owned and developed by Microsoft, therefore any update to these servers should come from them. Because this is the case, it can be expensive to run Windows machines. Linux on the other hand is open source and is free to use. This is the main reason why Linux web hosting is cheaper than the Windows.
Supported Technologies – Scripting languages work efficiently with Linux. CGI and Perl can be used effectively on Linux machines. Though Windows also support CGI and PERL, the use is limited. Scripting languages like PHP is more often in Linux where as ASP is common in Windows.
Server Access and File Transfer – One important aspect in web hosting is the way you access the server and transfer files. You have FTP access with both Windows and Linux servers, but the later provides telnet or SSH access as well. Using FTP you can transfer files from your hard disk to the web server but by using telnet and ssh you can directly manipulate the files present in the web server itself.
Database Access – Databases are necessary for any website to run dynamically. Both Windows and Linux support different databases, and while MySQL and Access are common in Windows servers, MySQL is prominent in Linux systems.
Web Tools – Web Server software plays a crucial role in controlling the user access rights and delivering the website to the user. While Windows provides Internet Information Services to its users, Linux has Apache to take care of the Web services.
Downtime – Linux is well known for its stability when compared with its competitor Windows. Most of the minor updates in Windows require a server reboot where as most of the updates on Linux servers can be done without rebooting the server (however Linux systems sometimes have regular scheduled downtime). From a security stand point Windows still remains to be a vulnerable target to malicious virus attacks where as Linux systems are robust and are more secure.
Now that you know the differences between these two servers, let’s discuss the benefits you get from Linux Web hosting.
Benefits of Using Linux Web Hosting
Affordable Hosting Plan – As mentioned earlier every edition of Linux is open source and is free to use. This takes away the cost of operating system licenses from your hosting plan. This is the reason for much of the reduced costs for Linux web hosting resulting in price advantages for their customers and more profits for the hosting company.
Compatibility – Linux is compatible with other operating systems and software. A web site hosted on a Linux server can be easily hosted on a Windows server but hosting a Windows server on a Linux server is nothing but trouble. So it is always better to start using Linux Web hosting to avoid these problems in future.
Stability – Linux servers are known for their stability and performance. A website hosted on a Linux server typically has much better uptime and reliability
RELATED: Want to see the uptime for each of the hosts we recommend. We release uptime reports monthly.
Simplicity – Many people argue that setting up and maintaining a Linux server is complex, but the reality is something different. Linux servers have evolved and have become much more user friendly when compared to the past. Now it is very easy to maintain a Linux server.
Low Maintenance Costs – By hosting your website on a Linux server, you can be sure that you have minimum maintenance costs. Most of the upgrades are free and can be applied without downtime. There are many free desktop and other server applications that can be used effectively with Linux server. This brings down the costs of Linux web hosting further down (and keep in mind – when you host with one of our recommended hosts all this is included in your low monthly fee).
Though Linux Web hosting might not be the answer to all your web hosting problems it is definitely a better option than Windows web hosting because of its stability and compatibility. Linux Web hosting in now widely chosen by many people as it offers great features at affordable prices.
If you are looking forward to creating a website that promotes your business or makes you money then the best way to do it is to get a lot of traffic to your website. The more traffic you get for your website the more income it should generate. In order to do this you need to be extra careful when choosing the type of web hosting service used to host your website. It is a known fact that your web hosting can be the “secret sauce” behind the success of your website. With the technological advancements being made in the world of web hosting, SEO hosting has become one of the most popular and well established topics of hosting services available these days. This article will give you an insight about SEO web hosting and the benefits you get from it.
SEO stands for Search Engine Optimization which has to do with how the search engines read through the content of your site and ultimately rank it according to their search algorithm. Generally almost all the major search engines like Google, Yahoo and Bing ranks your website based on the number of sites that link to your website.
So if you have multiple domains with unique IP’s then you have a advantage of getting high search engine rankings. However search engines has the technologies that can determine whether all the sites that link to your site are hosted on the same server or not. If this is the case then these links will not be considered as valuable, and if Google thinks you’re involved in some sort or artificial linking scheme, you can be toast. In order to solve this problem many hosting companies like BigRock, BlueHost and HostGator came up SEO Hosting alternatives
Every server on the internet has an IP address which looks something like 126.96.36.199 and these 4 sets of numbers are often called as ‘A’ class, ‘B’ class, ‘C’ class and ‘D’ class respectively. So a typical IP address is of the format A.B.C.D.
All the websites that are hosted by a particular server have the same set of ‘C’ class of IP’s. For example if you have two websites hosted on the same server then their IP’s would be like 188.8.131.52 and 184.108.40.206. Search engines can easily spot the cross links within the same ‘C’ class IP’s and eliminate them from the ranking algorithms. So in order to avoid this problem hosting companies started the concept of SEO Hosting where in they host all your websites on unique C class IP’s so that you can easily build your own cross linking. But again…your primary focus should be on building high quality, compelling content. Don’t spend your time trying to trick the search engines. Eventually, they’ll catch on, and then you’ll realize that all of that hard work that went into artificially boosting your site could have been spent on making great, compelling content that people would actually WANT to come back to read.
There are many theories that claim SEO web hosting can help improve you rank – especially dedicated and C-Class IPs. Let’s discuss the benefits you get from SEO web hosting.
Build Your Own Network: The main benefit of SEO Web hosting is that it provides you multiple ‘C’ class IP addresses in a single account. With the help of these addresses you can maintain multiple blogs and have multiple links linking back to your main website. If search engine traffic is your major source of income then SEO hosting is the best bet for you as it allows you to build your own network of sites in a SEO friendly way.
Affordable and Easy: Generally you need to hire multiple hosts in order to build a cross linking network for your website. Managing multiple hosts simultaneously is very difficult and is also very expensive. SEO hosting, on the other hand, is very affordable and you can get started with a very minimal amount of investment (more on that in a minute).
IP Manager Application: The majority of hosting companies offer their customers an IP manager application which helps you in managing your multiple domains. As you will be managing numerous domain names in SEO hosting, this tool makes this task very easy and simple. Software like WHM and Interworx helps you to manage multiple domains effectively and you can focus more of your time on improving the content in your websites and blogs.
Powerful Networks: Companies that offer SEO hosting often opt for powerful networks. They often use networks like MCI, SEWIS, and Level3 which are the most powerful and reliable networks out there in the market. The majority of these hosting servers need very little maintenance, so all your websites will be up and running with great reliability. Over time, this will assist in higher rankings for your main website (not a primary factor in ranking, but important none-the-less).
Other benefits: SEO web hosting provides a lot of other benefits such as unlimited sub-domain, unlimited bandwidth and disk space. You get high quality 24*7 technical supports. Most of the hosting plans support PHP, MYSQL and lot more programming languages that help you to build a quality SEO network.
Can SEO Web Hosting Increase Your Website Rankings?
Not by itself, but it is very important. The main objective of SEO hosting is to increase the rank of your website in the search results. It is a well known fact that the higher the ranking the more traffic you will receive. By providing you multiple sites under one account and by offering you multiple unique class C ip’s spread across different geographical locations, SEO web hosting helps you in increasing the ranking of your website which ultimately helps you generate more income.
In today’s advanced world it is very important to rank well in the search engines and beat out your competitors. If you want your website to make it big in the market then SEO web hosting is one thing you need to keep in mind. SEO hosting helps you to have multiple sources of links which increases the exposure of your site.
If you looking to build your own network of sites and are still searching for the best web hosting companies, we recommend purchasing VPS hosting as alternative to SEO web hosting. With VPS server you can add multiple IP addresses (C class) to your account. For VPS servers we recommend you check out BigRock , Bluehost and HostGator, because these companies provide the best services in web hosting.
At the end of the day, there are many other way you can help improve your site rankings, and SEO web hosting is just one factor Search engine submission is another great way to increase your website rank, and BlueHost is one of the hosting companies that offer this additional site promotion service to their customers. Every new BlueHost web hosting plan comes with free search engine submissions to some of the most visited search engines.
Generally speaking, the companies that provide SEO hosting maintain high standards to their customers (and you can rest assured that ANY hosting company listed on our site has been thoroughly reviewed).
But if you are just getting started, shared hosting is the best choice for you because it provides all the features you need to run a good website. For shared web hosting make sure you check out BlueHost — our favorite shared hosting company.
We shall look at a detailed comparison between Bluehost Web Hosting and HostGator Web Hosting. Now that nearly everyone has a home computer, more and more people are building websites at home. Whether they need a site for business, or personal use, people are creating websites all the time. If they are not joining the internet with their own commerce site, than they may be choosing to start a photo album, or even a blog. The first step is to find a web hosting company that will cover all your needs. No two web hosting companies are the same, and what might fit for one person’s needs may not fit for the others.
When researching Bluehost vs Hostgator, people highly recommended both bluehost, and hostgator. They both offer unlimited space, unlimited file transfer, and unlimited hosted domains. These are great perks to choosing either host. Unlimited space is great with the unlimited bandwidth. In the past you had to purchase different domain packages for whatever project you were working on. That’s not the case anymore. If you want several, you only have to pay for one. That’s really an awesome added benefit. The unlimited file transfer is great for people uploading and downloading pictures, or other bigger files such as audio or video. This used to be a separate charge, but with bluehost and hostgator it’s free.
Both companies offer a great c-panel to help you manage your website project. You will be able to use it for web design, as well as managing all the different options through the control panel. You no longer need to be a big designer, or pay a ton of money to have your site designed professionally. There is software built into the c-panel that will help you build your site, and get it the way you want and need it. Very easy to use and creating something that looks as though you spent a good amount of money on.
When looking at the home pages of both sites, this is why it’s always important to make sure that you’re judging apples to apples. If you don’t, you may be disappointed when you don’t get what you deserve. The Bluehost web hosting plan is $3.95 a month versus the Hostgator’s Baby Web Hosting plan which is $3.75 a month. That is apples for apples
If you go further and research what each site has to offer, you’ll quickly realize that bluehost’s $3.95 is for all services they offer. Just one low price and you can get all the services. Hostgator offers three packages according to your needs. You would need to pick out the best package that fits your needs. Bluehost’s package is one big package that includes everything. There’s no need to choose which package will fit your needs, because all their options are rolled into one big package.
If you’re really not sure what you are going to need, or how you want to build both a business and a personal website, Bluehost offers a strong package which will have all the options that you need. No need to use two different packages. Bluehost is the best place to start when you’re ready to make your presence on the web be known.
Bluehost will assist you in getting your start on the web if you do not already have your own web address and will provide you with a free domain name, a site promotion package, a free blog and forum and you will receive outstanding 24/7 support.
Bluehost vs HostGator Web Hosting Comparison
Bluehost Web Hosting and Hostgator Web Hosting are two of the top web hosting providers in the web hosting industry. Here is a direct comparison sizing up all the features between the two web hosting giants…
More and more people are realizing that blogging is one of the best ways to start their own online business. Blogging is so popular nowadays because it requires minimal start up costs, and in the a relatively short amount of time you can build an impressive and loyal readership. Once you know how to monetize your blog it can also bring in a decent income that will keep on coming even on the days when you don’t update your blog (and there’s nothing like making money while you DON’T work).
Many of us know that blogging can give a good amount of earnings in the longer period of time. Most bloggers are using blogging as their hobby, but if you have the passion for writing, blogging can be a profitable way to generate a nice part-time income that may quickly dwarf your full-time income. Today many bloggers have taken blogging seriously and make blogging as their full time profession — and there are many making thousands of dollars every month.
In this article, we will explain briefly about make money blogging and top ways to make money online with your blog.
There are several ways to set up a blog online. You can set up your first blog using the most popular (and free) blog platform such WordPress.com if you want a hosted blog (as in YOURSITE.wordpress.com). Blogger is also another great hosted blog solution. Alternatively you can use other free blogging site such as Blogger, Tumblr or Live Journal that hosts your blog. But when we talk about making money online the best way to do it is by set up your own blog under your own domain name using WordPress.org as the blogging platform. The WordPress.org version of WordPress is a “self” hosted version of WordPress which means you will need your own hosting account and domain.
If you want to make serious money from blogging, you must have complete control over your blog – and that’s something the free blogging accounts won’t give you. You’ll be bound by their terms and conditions, and that usually includes not being able to actively promote anything. If you ignore the rules and terms, you run the risk of having your blog removed — so keep that in mind.
To start your own blogging site, you must invest a few rupees to buy a domain name and set up a web server that will host your blog. Make sure you search and register a good domain name to represent your site online, and then pick a good web hosting company such as BigRock, Bluehost or HostGator Hosting to host your files online. With a little cost that you invest for domain and web host, you just buy total freedom for your website.
We recommended that you check out BigRock Web Hosting for affordable shared hosting. Plans start at just Rs. 59/- month plus you can receive a Rs. 5,000/- credit for advertising on Google Ads. When you are just getting started, shared web hosting is more than enough for you, however once you cross the 1,000 visitor a day threshold you will definitely want to consider moving to a VPS Hosting or Managed Web Hosting plan.
Now you can start writing about any topics, however we always recommend for people to use free tools like Google Keyword’s Planner to see exactly what people are searching for and try to create content that addresses those needs. It’s always easier to make money blogging when you are providing the market something they are already looking for and not trying to get them interested in what YOU are necessarily interested about. It’s a subtle difference, but keep that in mind as you begin your blogging for money endeavors.
Don’t forget to promote your blog using social media. If you are in this for the long haul (and you should be) consider the various SEO web hosting considerations and link building techniques to attract more visitors and traffic from Search Engines.
To make money online, a good traffic stream and steady flow of visitors are the most important factors. You need traffic to make money.
Below we have put together a list of the top ways to make money on the Internet, in no particular order. Make sure you check each of them out.
Table of Contents
1. Affiliate Marketing
Affiliate marketing is a very popular way to make money blogging. Under the Affiliate Marketing strategy you have a merchant that is willing to let you (the affiliate) sell its products and services in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.
Affiliates can send potential customers to the merchant using several tools from banners to text links and product reviews. Each affiliate will have their own affiliate ID and link that can be use to do all the promotion online so you can track your results and commissions.
For an example, if you interested to promote web hosting plans and services, you can opt for the affiliate programs at just about any hosting company. Many of top web hosting company such as BigRock, Bluehost or HostGator have their own set of affiliate programs that you can join for free.
Lots of advertisers are moving towards contextual advertising these days, and paid or sponsored reviews are one of the popular contextual advertising options for many advertisers. With a paid review program, you as a blogger will become a publisher that will help them get some targeted SEO friendly backlinks, traffic and brand promotion with your review.
Make sure that if you provide a sponsored review, you follow all of Google’s rules as it relates to proper disclosure. You will want to make sure that you are doing everything in accordance with their terms of service.
You can sell banner advertisements on your blog as well. If you are running a popular blog, many advertisers will approach you for different kinds advertisements on your site. You can also use Buy Sell Ads to help automate the process so you don’t have to deal with each individual advertiser. To start selling direct advertisements on your blog, you should create an advertising page on your blog.
Selling your website could be your last resource, but it has the potential to generate a big sum of money in a short period of time.
Market places or online forums like DigitalPoint and Flippa are always active with website buyers and sellers. Keep in mind that the most used parameter to determine the value of a website is the monthly revenue that it generates multiplied by a certain number (the multiplier can be anything from 5 to 30, depending on the expectations of the seller, on the quality of the site, on the niche and other factors).
Some people also make money trading and flipping websites. They either create them from scratch or buy existing ones.
Since getting more involved in search engine marketing, it was necessary I searched out tools or services that gave me the competitive edge against my competitors. In my early days of SEM, I sought after Google Keyword Planner because it was free. Can’t complain about free, can you?
Although I love just about everything Google offers, I felt that the Google Keyword Tool fell a bit flat. There are always going to be downsides to free tools, in my opinion. Therefore, I needed to find a better, more in-depth tool that satisfied my need for search engine marketing and competitive research. I looked up, down, left and right. And somehow, SEMrush continued popping up. So, I took the free trial they offer and loved it.
I’d encourage you to take a quick dive into their free access to get a better sense of the user interface, their reporting options and much much more.
I’ve expanded on some of the primary sections of SEMrush to give you an idea of what to expect and how to get started with SEMrush. Take a dive using the navigation above.
If you don’t use SEMRush what can you expect?
Less than optimum ROI on your advertising dollar.
Remain in the dark about what your competitors are doing with their advertising dollar.
No way to analyze your competitor’s organic Google search process.
Guessing which keywords will actually drive traffic to your site.
Benefits of SEMrush
Comprehensive data focusing on the amount of traffic coming to your site or a competitor’s site and the estimated value (cost) of those visitors.
SEMRush can track the percentage of traffic, provide a list of targeted keywords, page ranking, and the number of hits for every URL you search.
The ability to estimate the website value of your competitors.
Optimizes your page ranking to the first 2 pages of any search.
Estimates your advertising dollars by tracking Google Ads and PPC campaigns.
Provides a millions of keyword database that is consistently updated.
The Overview dashboard of SEMrush provides you exactly that – an overview. It provides a snippet of information from each key data set you might be interested in when doing competitor research.
For this exercise, we’ve analyzed www.bluehost.com, a common web hosting platform. You’ll notice in the image above that each data set has information collected and displayed. This makes for a great analysis when doing competitor research.
You may find that analyzing a website turns up zero data points for a specific data set. This is commonly due to SEMrush not yet finding the website, the website has little to no traffic to analyze or the website does not participate in certain efforts – such as advertising through Google Ads.
To begin your search, simply type in the URL you want to analyze into the search bar. What I have found is that it doesn’t matter if you type in http, https, or www. However, I’ve made it a habit to type in www.domain.com.
If you’d like to analyze activity within a certain region, you may choose that region in the drop-down. Next, click “Search.” Each data set will be populated with the most recent data if available. Remember, you can always update the dates if needed.
SEMrush does provide a higher level account type if you’d like to research data that goes back to 2012. This is useful if you’d like to analyze historical data for a competitor.
The 6 key data sets you’ll see in the Overview box are:
SEMrush Rank: This is the website’s overall ranking based on the top 20 organic Google searches. It’s important to remember that this is an SEMrush rank, not a Google rank or any other search engine ranking. If a website has an unusually low (high number) ranking but you know performs well online, SEMrush might have just recently found the website.
SE Traffic: This is the overall traffic the website saw based on the top 20 organic Google searches.
SE Traffic Price: This is an estimated cost for the top 20 organic Google keywords. You may find that this price fluctuates depending on your given time-frame.
Ads Traffic: This represents the amount of traffic the website received through Google Ads. If a website does not do paid advertising, this will show 0 data points.
Ads Traffic Price: This is an estimation in $’s the website spent on Google Ads based on the paid keywords. It’s important to note this is a monthly estimation and not an exact figure.
Display Ads: This doesn’t represent an exact figure but it does represent the number of Ads found by SEMrush since they “found” the website.
The traffic graph is helpful when analyzing a competitor’s website but great when analyzing your own website. This chart shows you the percentage of traffic that comes from Paid Search vs Organic Search. You might be surprised how much traffic you’d lose if you put a halt on your paid efforts. Or, perhaps you wouldn’t see much of a traffic difference if you decided to stop paid advertising. It could save you a pretty penny.
Organic Keywords Table
This is by far one of the most important sections of SEMrush. We’ll get into the details of this section later on. However, this provides a glimpse into the search queries used by Users who find your website. You’ll also be provided the average search position of the website for that keyword, the search volume for that keyword and the average cost per click for that keyword.
This data is important extremely important. It could bring to light keywords people are using to find your competitors that you aren’t optimizing for. It could also do the opposite and provide proof that your current efforts aren’t what they should be.
This table provides the top competitors against your analyzed domain based on keyword similarity. You may already know who your competitors are. But, do you know who their competitors are?
A great idea for this data is to analyze each of the given competitors using SEMrush and find out the domains that are listed as their competitors. This data may provide insight into competitors you aren’t aware of, competitors to look out for or upcoming companies that might make a play in your market.
This table shows the specific paid keywords that are bringing traffic to the website. It also shows the position of the website for that particular query, it’s average search volume and cost per click an advertiser would pay for that keyword.
Competitors In Ads
This table displays websites that are paying for the same keywords. You’ll see exactly who’s in charge of raising the cost for your most precious keyword 🙂
Unique Ads Overview
This table displays a selection of unique ads during the given time-frame.
This shows you the text ads found during the given time-frame.
This shows you the visual ads found during the given time-frame.
SEMrush Organic Research Dashboard
This section is great when analyzing the organic data for a particular keyword or website. We’re sticking with Bluehost so we can start building a complete story.
As you first notice, the Overview box is still present on this report page. This is great as it continues to provide context for the addtiional data you’re inspecting.
Organic Keywords Graph
The Organic Keywords graph is almost more useful when you aren’t performing that well in organic search. This is because you can easily tell if and how many keywords fall witin the 1-5 position. If you have little to none fall into these higher positions, you might want to analyze your content and your keyword optimization.
Organic Keywords Table
Now, the best part about the Positions page is the large table that provides thousands of keywords for the domain you’re analyzing – if available. You can order these keywords by position, keyword volume, CPC and more.
You may find it most useful to organize your keywords by position more so than not. By doing so, you can do a complete comparison between the “real” keywords people are using to find your website and what you think people are searching for. If your focus keywords are not within the top 1-30, you may want to focus your keywords elsewhere You never know – the market may see your content and business differently than you do.
Organic Keywords Table
The Position Changes page addresses increases and decreases in organic keywords. The page begins with a graph with four options:
New: This graph and chart displays the number of new keywords that have been found that Users query to find your website.
Lost: This graph and chart displays the number of keywords that have been lost, or dropped out of the top 20 for your website.
Improved: This graph and chart displays those keywords that have improved in organic ranking.
Declined: This graph and chart displays those keywords that have dropped in organic ranking.
Here’s where we get to find out who our real competitors are. The chart is first organized by the top competitor based on SEMrush’s findings. These rankings are based on keyword similartiy. Meaning, if you have 3 competitors that have 100 common keywords, 200 common keywords and 300 common keywords, the website with the most common keywords is going to be your top competitor.
Now, there might be occassions where you will see one competitor have a higher number of common keywords than another competior but rank lower. This has to do with the value of those keywords. So, be aware of this if you see slight variations in the reporting.
Tip: A great idea is to take some of your top competitors and analyze their top competitors. You might find that there are competitors out their that you weren’t aware of. Or, that are just coming into the marketplace and soon to have a target on your back.
When we’re looking in the advertising section of a report, we’re now looking at data sets that are directly related to paid traffic.
The Positions section is by default, organized by traffic %. What this means is that the paid keywords that bring the most traffic are listed at the forefront. Of course, if you’d like to organize these keywords using a different data point simply click on the appropriate column header.
What’s interesting about this table is the “Block” column. This provides you information as to where that ad performance was collected from. So, it’ll show you where the ad was displayed on the search results page: at the top, right or bottom.
The chart and table are similar to that of the Organic Research section. It shows you the keywords that have decreased in performance or increased in performance. This section is slightly difficult to use for competitor research as it’s much more likely to change within an hour of a previous avalysis. The additional budget variable of a competitor comes into place. Because of that, you can see a keyword perform poorly during the morning, but great in the evening. So, it can be slightly volatile which makes getting a solid competitor analysis difficult.
Again, this section is great when you want to know who’s raising the cost of the particular keywords you may be buying 🙂 The competitors are ranked by largest to smallest based on keyword similarity.
This is a great tool for analyzing both your website and your competitor websites when it comes to Ads. You will be presented all the current text ads (that SEMrush can find) on a single page. You will also be able to see the number of keywords that are associated with that ad. This makes it easier than something like the Google Ads dashboard where you might have to fumble page to page to gather the same data.
The Ad History provides a longer, more in-depth look at the keywords that have been purchased for the given domain. Pay attention to the coverage column. This column shows you what keywords the competitor find most valuable to their paid search. As an example: if a particular keyword has a 100% converge, that means that all ads that were created for that company have been targeted for that keyword. You’ll typically see this with the company name. Like, “Bluehost” for www.bluehost.com. All advertisements they’ve created in Ads have been targeted to users searching “Bluehost.”
Lastly, the URL page is more of a reverse look up in a way. If you type in a given URL of the competitor you’re analyzing, you can see the paid keywords that brought individuals to that single page. You’ll need to do a little leg work and go between various sections of the Advertising Research section to determine what URLs are being advertised. Not every company advertises their homepage. Some target only landing pages.
SEMrush Display Advertising Dashboard
The Display Advertising section of SEMrush is still in beta phase. I’ll be honest – I have had some difficulty understanding it’s true purpose. I say this because you can find the same data throughout other sections of the SEMrush dashboard.
What is valuable in this section is finding out what Publishers the Advertisers (your competitor) are advertising on. You can take this same list and focus your advertisements there. If your competitor is much larger than you in size, they might have already determined the best places to advertise based on CTR (click-thru-rate). Use this same data to your advantage.
Come back later and much more SEMrush help literature for this section will be available.
The Overview section of the Keyword Research dashboard quickly address some key areas you need to pay attention to, either regarding your own website or your competitors website.
Most importantly the related keywords report is something you definately want to dive into. This key area takes your queried domain or keyword and expands on keywords that are closely related to your query. What this allows you to do is expand on your SEM and SEO marketing efforts to cater to either a larger auidence or possibly a keyword or group of keywords that has a lower competition rating.
When searching a keyword, the full search dashoboard simply expands on that keyword providing phrase-matched keywords, the volume of search, CPC and competition for that keyword. Phrase-match keywords are keywords that include the search query +/- any word or group of words that’s also searched using that same query.
The Related Keywords report is exactly the same as the Full Search report excpet the keywords are those related to the searched query, not phrase-matched. This means that the keywords presented are probably common terms used in the business you and your competitor are in. If we take “Bluehost” for example, the related keywords may present “web hosting” or “domain hosting” as a result.
If you’re wanting to do a research lookup you can search a term and find out what websites are targeting that specific keyword. The table will also supply you the traffic brought to that domain when targeting that specific keyword.
Domain Vs Domain
The domain vs domain tool is extremely useful if you’d like to see a comparisons between your website and competitor websites on the same screen. Sometimes this can be overwhelming so you’ll need to make the call to run this report or study each domain separately.
The process to run a competitor analysis is pretty simple.
Step 1: Make sure to type in your own domain in one of the 5 available spaces. Continue filling the remaining spots with your competitor domains.
Step 2: Use the +, -, x and / symbols to select how you would like the keywords to be handled. SEMrush has put a small chart together in this section to help you picture the types of comparisons you can expect based on the symbol selected.
Step 3: Analyze the data.
You’ll first be presented with the keyword comparison in a table form. The keywords default to a rank-by-volume. Most importantly it provides you the ranking your website receives for that particular keyword, compared to your competitor. If you see a focus keyword of yours performing poorly against a competitor, you may want to put some extra time into that keyword or group of keywords.
You can also click on the “Chart” button to get a visual showing you the overlap of keywords. There will likely be a difference in the size of the circles between you and competitors. The difference comes from the total number of keywords for that domain.
If you’re more into charts and graphs vs tables, this section will be great. Like the above Domain vs Domain section, you can type in your domain and up to 4 competitor domains. What’s great about this section is you’re able to expand the comparison from just keywords to data points like traffic, traffic price, improved keywords and more.
A few other variables you can adjust is the graph-type and the timeframe which to analyze.
Keyword difficulty is a new feature of SEMrush. It helps when you’re analyzing keywords that you might want to focus on in your content efforts. The key data points in the table is the competition level and the volume of search.
The difficulty percentage is based on a 1-100% scale. The higher the percent, the more difficult it could be to compete for that term in search. Keep in mind that some keywords you choose might be low on the competition level but this is where volume comes into play. If the competition is low but the search volume is only that of a few hundred, it might not be worth focusing on that keyword. So, you’ll need to make it a point to look at both data points to come up with a solid plan of action.
This is a great new feature that’s still in beta phase. What the site audit tool does is scan the first 250 pages of your website and provide key feedback for those pages. The analysis includes common errors that can easily be fixed such as external broken links, possible duplicate content, images without alt tags and many others. This analysis won’t typically help with your search performance of your website. However, it will lead to an overall improvement in health of your website.
There are two additional tabs that provide detailed information on the reports.
Detailed Report: This report lets you examine the specific data sets in detail. For example, you can see what page the external links are broken on.
Page Report: This report allows you to analyze a specific page and see the errors associated with only that page.
This section in particular might not provide you the most valuable information when it comes to competitor research. Unless of course, your website is in the top 100,000 SEMrush-ranked domains.
If your website is not in the top 100,000 listed you can still use this data to become familiar with the strategy and tactics of the big players in the online arena. For example, you might choose to analyze a top website’s keywords they purchase or perhaps how they target their market with their SEO strategies.
In terms of the data points for this section, you’ll be presented similar data to all other areas of SEMrush, but on a much larger scale – many of them in the millions.
Winners & Losers
This report is interesting if you’d like to know what websites are losing traffic or gaining traffic for each type of data set and by what amount. If you don’t like having to figure out numbers in the millions, don’t bother 🙂 Many of the top websites have millions upon millions of visitors. And, even if they lose 100k visitors within a given timeframe, that’s just a small drop in the bucket for them.
So, similar to the SEMrush Rank section, this won’t provide a lot of detailed data on your competitors.
SEMrush has truly adapted to the evolved needs of users to research information relevant to their client’s needs. Its quite helpful in providing the broader view of client’s industry and its standing in the market. Its keyword research tool, the competitor audit and the tools section are among its coolest functions. The marketing industry is evolving at a fast pace and those who know SEO know it well. So there are so many marketing tools coming in the marketplace and their number is quite overwhelming. In our busy lives, time is the most precious commodity. If you really lack time then I would highly recommend SEMrush as a search tool for keywords. In case you have already used SEMrush then I would love to see your comments.