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Top 5 Web Design Principles that Will Boost Your Conversion Rate

In order for online business owners to be successful, it’s essential to convert website visitors into actual customers. Increasing the conversion rate is easier than some online merchants may anticipate simply by implementing effective design when launching a web presence. There are five basic elements to boost conversion rates: professional web hosting, hyperlinks, content, contact information, and overall design.

1. Professional Web Hosting:

With the infinite number of possibilities when it comes to choosing a web hosting provider, selecting one that actually delivers professional hosting services is often a daunting task.  It’s important to secure a reputable web host that delivers adequate hosting features such as unlimited disk storage space and bandwidth to support heavy traffic during peak hours to prevent downtime.  It’s also vital for business owners making a web presence splash to opt for a host that guarantees network uptime to prevent a loss in sales. Check here: BigRock Web Hosting Coupon

2. Hyperlinks:

When trying to convert visitors to customers it’s essential to direct them to specific products or services once clicking on an advertisement.  Many clickable ads redirect visitors to the company’s homepage instead of hyper-linking to a page offering product or service description.  The downfall with directing potential sale leads to an index landing page is that visitors must spend valuable time searching the website to find the item or service of interest.  If the hyperlinks are linked to a specific product or service page, however, visitors are more likely to follow through with an impulse purchase; thus bolstering the conversion rate.

3. Content:

It’s equally as important to provide relevant content on each individual page describing products or services.  Visitors become quickly frustrated when information such as detailed product description, prices, shipping and handling charges and any other applicable fees aren’t listed.  To increase the conversion rate, it’s crucial to implement a SEO approach to appease visitors.  Tactics such as performing keyword research, adding pertinent content and accurately tilting and indexing pages bridges the conversion gap between website visitors and online sells.  Keep in mind if visitors have to dig more than two pages to retrieve the information they seek, chances of increasing the conversion rate are slim.

4. Contact Information:

While it’s obviously necessary to include contact information on a business website, it’s just as important to place the information in a conspicuous location.   Generally, it’s recommended that contact information be placed above the fold at the top of each page.   In addition to strategic placement of contact information, it’s also important to include clearly visible call to action.   Provide a telephone number, e-mail address and physical address to invite visitors to inquire about a product or service, provide feedback, or visit the business location, if open to the public.  It’s imperative when attempting to convert a website visitor into a successful sales lead that accurate contact information is provided to reassure customers the business is legit and above board before making a purchase.

5. Overall Design:

When developing an online storefront there are a couple of important things to keep in mind to increase the conversion rate.  Keep the website neat and clutter-free.  Just as customers don’t appreciate tacky displays and cluttered aisles, website visitors don’t appreciate sites that are too busy with bright graphics with either too much or too little actual product or service information.  Online storefronts should be user-friendly and accessible to everyone.  The conversion rate is contingent on the overall design of a website.  If visitors can’t find the information they seek or find the website too difficult to navigate, the chances of converting a potential sale to an actual purchase transaction are slim to zero; therefore, when creating the overall design for the website, always keep the customer in mind.

A Guide to Help Move a Website to a New Host

If you are one of those people who only, recently, purchased a website, you must be wondering how to move the website to a new host. The frightening point is if something will go wrong, the site will not be available for days. One of the main reasons to be concerned about, for a webmaster, is the downtime. If the website faces frequent or prolonged downtime, it could seriously hurt its chances of creating a name for itself. Not only will the search engines discard the website from their rankings, the site will also drop valuable traffic.

In order to avoid facing downtime when switching web hosts, a few techniques have been developed by experts. Mentioned below is a list of things you need to be aware of.

  • Previous and latest ftp server logins.
  • CPanel or web hosting logins, from previous and latest web host.
  • MySQL logins, MySQL user and database information.
  • Website admin interface logins.
  • Logins for the previous and old web hosting provider.

Following is a comprehensive guide facilitating you to change the server of your website with ease.

Downloading Information:

The first thing to do is, have a backup of the entire information consisting of all the web files and databases. Next, link up with the ftp server and start downloading all the files to a computer. Make use of a cPanel or any other hosting panel and set up a backup for your database. This process is time consuming; however, it is just the time you need to start working on the new hosting account.

Developing the Hosting Account:

Start, by configuring the hosting account, during the downloading of information. The entire account setup including the quotas, ftp login, MySQL, database, etc, come under it. Once the data backup is finished, the next action is ready to be performed.

Uploading Information:

Start uploading all the information to the new web host, as soon as downloading completes.

Modifying Host Files:

The host files can be modified to display the IP address of the new server. This is, usually, done for experimentation. At this point, the domain name of the new web host is unavailable due to the name-servers displaying the previous host. To solve this, you need to modify host files. Once that is done, the website with the domain name on the new host is on hand, for use.

Swapping Name Servers:

Once the experimentation process is over and everything is clear, use the domain registrar to open the domain name on the new host and swap name servers, so that, they display new server and not the old one. The entire process takes around 48 hours, which can be used to experiment various other aspects of the sites like proxies or virtual private networks.

Just to be on the safe side, hold on to the information on the old domain name for a while, in case you need it. Moreover, make sure the backup of the downloaded information is easily accessible, if the need arises.

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Building a Custom CMS for Reseller Hosting

Content Management Systems are the new standard in website management and development. In fact, many people would not be able to run their website without a CMS. These user-friendly, comprehensive management systems allow even the most novice user to carry out tasks that would otherwise be impossible. Even better, there are new features being added to every CMS daily, as most of them are open source software. This means that anyone is free to expand and enhance the software openly. Creating your own custom CMS is a distinct possibility to consider when starting a reseller hosting business, as it will allow you to effectively rebrand your business.

The Base of Your CMS

Instead of foolishly starting from scratch, there are a variety of open source content management systems that you can pull inspiration and source code from to create your own CMS. The method of creation really depends on what you’re trying to do with the CMS and/or your website. If you simply need to rebrand and redesign the user interface of the CMS to make it look unique to your hosting service then you can use any open source CMS and enhance it to your liking. In fact there is software available that will let you create your own CSM within a simple user interface.

Hiring a Coder to Help You with the CMS

Reseller hosting providers understand the importance of authority and branding, so many of them provide tools that will help you design interfaces such as the control panel. However, the CMS cannot be edited with these tools, which means you would need to hire a coder to help you with this task. There are many freelancing sites online such as Rent-a-Coder and BigRock Coupon that will help you find qualified programmers and developer to assist you in your project. Perhaps the most commonly used site is BigRock Coupon, as it provides an escrow system that can be sued to maintain trust an order during a project. The simplest way to create a desirable CMS using the help of a coder is to tell them what you want the CMS to look like, and continually work on the project in conjunction with your developers.

Using your Custom CMS as a Selling Point

Perhaps the most beneficial aspect of having your own content management system created is the fact that you can use this unique software to generate interest and attract potential customers. In the reseller hosting industry it is very important to separate yourself form your provider, as you don’t want to appear to be a middleman. Having a custom CMS that is specifically branded by your company can help you improve sales rates and establish instant authenticity, instilling confidence and trust in prospective clients. Adding or emphasizing features that are not commonly seen in other content management systems will help you distinguish your hosting plans from those offered by the thousands of other hosting providers on the internet. Having control over your CMS also gives you the opportunity to provide frequent updates, which is another advantageous feature for your clients to enjoy.

What is Internet Marketing?

Internet marketing is the process of making your website easily accessible to your target audience by getting a website listed in the top ten or twenty positions in the search engine results page. Today the internet has become one of the most competitive platforms. Every business today tries to create some kind of online presence. So in any given niche there are going to be thousands of other websites competing against the same keywords. When an internet user searches the web for any particular piece of information using a certain set of keywords, he or she is very likely to visit the top ten or twenty listings. All the other websites get very poor click through rate. Internet marketing helps you in putting up a good fight and thereby increase your online visibility.

What exactly is internet marketing then? Internet marketing is a set of processes, procedures or strategies that will help a website or a business online gain better online visibility. Another term that is commonly used to refer internet marketing is search engine optimization. There are numerous strategies available today to promote a website. These internet marketing strategies can be classified into two major categories namely, on page strategies and off page strategies.

Successful internet marketing efforts would have to take well balanced efforts, meaning both on page strategies and off page strategies should be incorporated. Internet marketing can again be categorized into two groups namely paid traffic generation strategies and organic traffic generation strategies.

Let us try to delineate all four categories of internet marketing strategies by giving example for each. On page internet marketing strategies will involve processes that make a particular page search engine friendly. For example creating search engine friendly page titles, ensuring that each page title is unique, creating keyword rich content, creating search engine friendly URLs and so on. Off page internet marketing strategies will involve processes like link building, social media marketing, blogging in third party websites, posting reviews in blogs, etc. The third category of internet marketing involves processes that send traffic to website using strategies like pay per click program, banner advertisement, pop up ads and so on. Organic traffic generation on the other hand tries to get the website listed in the search engine results pages.

On the whole, internet marketing strategies try to increase the traffic rate to any given website. Without internet marketing no website will be able to attract the desired level of traffic online or be successful online. If your website does not attract any traffic or if your website is not visible to your target audience then there is no point in having such a website. Internet marketing is today very crucial for the success of all websites regardless of the niche or the industry to which they belong.

An important factor that needs to be remembered here is that webmasters should always use only approved, ethical or white hat strategies. Just because internet marketing is crucial for the online success of a website, the strategies used cannot be chosen indiscriminately.

Choosing the Right Way to WordPress Hosting

Are you thoughtful on hosting WordPress weblog? Have you got the over view as to how you should proceed towards creating the reliable WordPress Hosting? Best WordPress Hosting comes from only reliable WordPress hosting companies and nowhere else. Furthermore, the best WordPress hosting is cheap hosting which will save your hard earned money and you can invest the money for investing in your business. The right way of choosing the WordPress Hosting relates directly to choosing the best WordPress hosting company and nothing more.

You should not be in an urgency to choose the WordPress hosting company as in this manner, the entire business is put on stake. The real success of WordPress Blog Website is to shop for only the best and the cheap WordPress hosting. The best WordPress hosting prices start from as low as Rs. 199/- per month. However, you need to shop and compare in order to get the best and realistic WordPress hosting.

Make sure that the WordPress hosting company chosen for the Blog hosting should have experience in hosting as well as managing your blogs consistently all through. Selecting and hosting WordPress personalized themes would require research of more logical and realistic themes. For this purpose, it would be great idea to look into Browse through the popular WordPress theme clubs like the Elegant Themes, Studio Press, Woo Themes, Rocket Theme, Simple Themes and many more.

It is also very imperative that you seem to make the content of the WordPress blog effective and engaging, prior to hosting it on WordPress. In this approach, you will be able to popularize the blog and as the result more number of people will be able to visit and read it. If you are purposely looking for the WordPress hosting in India, bear in your mind that you do broad shopping and comparison for finding a professional hosting company.

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