Google’s Page Speed Service Creates Suspicion

The Page Speed Service, provided by Google, functions like a web hosting service, gathering information from publisher’s servers, modifying the pages and reproducing the content onto their own server.

Websites were provided with an astounding prospect by Google, on July 28th, of increasing the speed of the load time for their Web Pages, from 25 percent to 60 percent. This has put forward the world, a renowned search engine company with even more authority and influence than before.

The speed, at which a webpage loads, is highly imperative to publishers as it is the main factor they consider to increase traffic on their website. If a website takes time to render its content, there’s a lower likelihood of visitors sticking around. Nevertheless, several industry watchers have begun to voice their suspicion, claiming that, through this Google, they would attain greater command over Websites.


The working behind Page Speed Service is that publishers sign in and direct their DNS (Domain Name System) access towards Google. The Page Speed Service then gathers details from the publisher’s server and revamps the pages in order to increase their load speed, providing them to visitors through Google servers.

“Your users will continue to access your site just as they did before, only with faster load times,” stated a Google engineering manager, Ram Ramani. Ramani also explained that publishers will no longer need to be anxious about compressing their images, caching and other tiresome Website optimization factors.

He, even, declared that Google managed to enhance the speed of numerous Websites, by 25 percent to 60 percent.

Several industry watchers were wary of Google’s attempt to avoid using the servers of the publishers and to link the website through their own servers. They suggested that this act would result in Google gaining the title of being a Web Host, or a content delivery network.

Many feel that publishers might have little trust in Google, in delivering their Website content. Google, however, assured eWeek against it, claiming, “We don’t use the information collected from serving these Websites toward improving search results, or targeting advertising to users. We may, however, use the information collected to improve the quality of Page Speed Service itself, including making pages serve even faster.”

So far, Google has decided to make this service available only to a specific Webmaster, completely free of cost; although publishers can make an appeal to the company in order to avail the service. The price of the service, expected to be “competitive”, has not yet been revealed.

Author: Prasad Shirsekar

I have more than 10+ year of Experience in Digital Marketing.

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