Top 5 Web Design Principles that Will Boost Your Conversion Rate

In order for online business owners to be successful, it’s essential to convert website visitors into actual customers. Increasing the conversion rate is easier than some online merchants may anticipate simply by implementing effective design when launching a web presence. There are five basic elements to boost conversion rates: professional web hosting, hyperlinks, content, contact information, and overall design.

1. Professional Web Hosting:

With the infinite number of possibilities when it comes to choosing a web hosting provider, selecting one that actually delivers professional hosting services is often a daunting task.  It’s important to secure a reputable web host that delivers adequate hosting features such as unlimited disk storage space and bandwidth to support heavy traffic during peak hours to prevent downtime.  It’s also vital for business owners making a web presence splash to opt for a host that guarantees network uptime to prevent a loss in sales. Check here: BigRock Web Hosting Coupon

2. Hyperlinks:

When trying to convert visitors to customers it’s essential to direct them to specific products or services once clicking on an advertisement.  Many clickable ads redirect visitors to the company’s homepage instead of hyper-linking to a page offering product or service description.  The downfall with directing potential sale leads to an index landing page is that visitors must spend valuable time searching the website to find the item or service of interest.  If the hyperlinks are linked to a specific product or service page, however, visitors are more likely to follow through with an impulse purchase; thus bolstering the conversion rate.

3. Content:

It’s equally as important to provide relevant content on each individual page describing products or services.  Visitors become quickly frustrated when information such as detailed product description, prices, shipping and handling charges and any other applicable fees aren’t listed.  To increase the conversion rate, it’s crucial to implement a SEO approach to appease visitors.  Tactics such as performing keyword research, adding pertinent content and accurately tilting and indexing pages bridges the conversion gap between website visitors and online sells.  Keep in mind if visitors have to dig more than two pages to retrieve the information they seek, chances of increasing the conversion rate are slim.

4. Contact Information:

While it’s obviously necessary to include contact information on a business website, it’s just as important to place the information in a conspicuous location.   Generally, it’s recommended that contact information be placed above the fold at the top of each page.   In addition to strategic placement of contact information, it’s also important to include clearly visible call to action.   Provide a telephone number, e-mail address and physical address to invite visitors to inquire about a product or service, provide feedback, or visit the business location, if open to the public.  It’s imperative when attempting to convert a website visitor into a successful sales lead that accurate contact information is provided to reassure customers the business is legit and above board before making a purchase.

5. Overall Design:

When developing an online storefront there are a couple of important things to keep in mind to increase the conversion rate.  Keep the website neat and clutter-free.  Just as customers don’t appreciate tacky displays and cluttered aisles, website visitors don’t appreciate sites that are too busy with bright graphics with either too much or too little actual product or service information.  Online storefronts should be user-friendly and accessible to everyone.  The conversion rate is contingent on the overall design of a website.  If visitors can’t find the information they seek or find the website too difficult to navigate, the chances of converting a potential sale to an actual purchase transaction are slim to zero; therefore, when creating the overall design for the website, always keep the customer in mind.

Author: Prasad Shirsekar

I have more than 10+ year of Experience in Digital Marketing.

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